Ou o Brasil está com poucos criativos de destaque, ou a organização brasileira do Festival de Cannes, a cargo do Estadão, está com pouca imaginação.
Dos 19 brasileiros convidados a participar do júri do Cannes Lions 2021, nada menos que sete, ou seja, quase 40%, já haviam sido convidados em versões anteriores do festival: Sergio Gordilho, Luciana Haguiara, Rafael Pitanguy, Keka Morelle, Marcelo Reis, Domenico Massareto e Luiz Sanches.
Das 28 premiações, inclusive, sete — 25% — sequer chegaram a ter qualquer brasileiro participando.
Aparentemente, a repetição pode ser pela busca que o evento faz de grandes marcas, o que acaba reduzindo a chance de representantes de agências médias participarem.
Segundo o comunicado oficial, são muitas as marcas globais representadas, incluindo: Nike Inc, Levi Strauss & Co, Diageo, IKEA, Mars Incorporated, Mondelez, Beats by Dr Dre, Uber, KFC, Oatly, Squarespace, ByteDance KK, Nestlé e Esopo.
Como plataformas e empresas de entretenimento, estão no júri Twitter, Facebook, Netflix, YouTube, Disney +, Spotify, Google, Twitch, juntamente com NBCUniversal, Vivendi, Universal Music Group, Columbia Records e Warner Music Central.
E de agências especializadas e independentes estão Quiet Storm, Above & Beyond, Stink Studios, Futerra e Tech and Soul, no meio de redes globais como McCann, Ogilvy, Publicis, BBDO, VMLY & R e Dentsu.
De qualquer forma, os jurados do Brasil e do mundo, este ano, não terão a alegria de participar da grande festa que é o festival na cidade francesa. Todo o evento desta vez, por conta da pandemia, será virtual.
Veja aí a relação das premiações com seus presidentes de júri e jurados brasileiros.
| Premiação | Presidente do Júri | Jurado Brasileiro |
| • Brand Experience & Activation Lions | Vicki Maguire, Chief Creative Officer, Havas, RU | Luciana Rodrigues, CEO & President, Grey, Brasil |
| • Creative Business Transformation Lions | Geoff Northcott, Global Chief Experience Officer & Managing Partner, EMEA, AKQA, Global | (Sem jurado brasileiro) |
| • Creative Data Lions | Maurice Riley, Chief Data Officer, Digitas, Austrália & Nova Zelândia | (Sem jurado brasileiro) |
| • Creative eCommerce Lions | Tiffany Rolfe, Global Chief Creative Officer, R/GA, Global | Sergio Gordilho, Co-president and Chief Creative Officer, África, Brasil |
| • Creative Effectiveness Lions | Ann Mukherjee, Chairman and CEO, Pernod Ricard NA, EUA | (Sem jurado brasileiro) |
| • Creative Strategy Lions | Suzanne Powers, Global President & Chief Strategy Officer, McCann Worldgroup, Global | Gabriela Soares, Head of Strategy, Talent Marcel, Brasil |
| • Design Lions | Pum Lefebure, Chief Creative Officer, Design Army, EUA | Marcelo M. Bicudo, CEO, Superunion, Brasil |
| • Digital Craft Lions | Jax Ostle-Evans, Managing Director, Stink Studios, RU | Luciana Haguiara, Executive Creative Director, MediaMonks/Circus, Brasil |
| • Direct Lions | Reed Collins, Chief Creative Officer, Ogilvy APAC | Flavio Waiteman, Chief Creative Officer and Founder, Tech and Soul, Brasil |
| • Entertainment Lions | Jae Goodman, CEO, Observatory (A Stagwell and CAA Company), Global | Samantha Almeida, Head of Twitter Next, Twitter, Latam |
| • Entertainment Lions for Music | Wyclef Jean, President & Chief Strategy Officer, Sodo Mood Lab, Global | Hugo Veiga, Global Chief Creative Officer, AKQA, Global |
| • Entertainment Lions for Sport | Ben Hartman, Chief Client Officer, International, Octagon, Global | Rafael Pitanguy, Chief Creative Officer, VMLY&R São Paulo, Brasil |
| • Film Craft Lions | Kerstin Emhoff, President, Prettybird, EUA | Renata Brandão, CEO, Conspiração, Brasil |
| • Film Lions | Richard Brim, Chief Creative Officer, Adam&EveDDB, RU | Keka Morelle, Chief Creative Officer, Wunderman Thompson, Brasil |
| • Glass: The Lion for Change | Bozoma Saint John, Chief Marketing Officer, Netflix, Global | PJ Pereira, Creative Chairman, Pereira O’Dell, Global |
| • Health & Wellness Lions | Tom Richards, Co-Global Chief Creative Officer, 21 Grams, Global | Bruno Abner Rebelo, EVP, Chief Creative Officer, McCann Health, EUA |
| • Industry Craft Lions | Jayanta Jenkins, EVP, Head of Marketing, Disney+, Global | Marcelo Reis, Co-CEO & Chief Creative Officer, Leo Burnett, Brasil |
| • Innovation Lions | Claudia Cristovao, Head of Google Brand Studio, Google, APAC | (Sem jurado brasileiro) |
| • Media Lions | Philippa Brown, Worldwide CEO, PHD, Global | André França, Media Vice President, WMcCann, Brasil |
| • Mobile Lions | Andrew Keller, VP, Global Creative Director, Facebook, Global | Vico Benevides, CEO Brasil / Executive Creative Director Latam, GTB, Latam |
| • Outdoor Lions | Luiz Sanches, Chairman, Chief Creative Officer & Partner, AlmapBBDO, Brasil | |
| • Pharma Lions | Anne de Schweinitz, Global Managing Director, Healthcare FleishmanHillard, Global | Regina Moura Rocha, Communications and Digital Director, Roche Pharma Brasil |
| • PR Lions | Gail Heimann, President & CEO, Weber Shandwick, Global | Eduardo Vieira, President & Co-CEO, Hill+Knowlton Strategies, Latam |
| • Print & Publishing Lions | Liz Taylor, Global Chief Creative Officer, Leo Burnett / Chief Creative Officer, Publicis Communications North America, Global | Dani Ribeiro, Creative Director, Artplan, Brasil |
| • Radio & Audio Lions | Merlee Jayme, Global President, Dentsu Mcgarrybowen, Chairmom, Dentsu Jayme Syfu, Global | (Sem jurado brasileiro) |
| • Social & Influencer Lions | Debbi Vandeven, Global Chief Creative Officer, VMLY&R, Global | Domenico Massareto, Chief Creative Officer, Publicis, Brasil |
| • Sustainable Development Goals | Eduardo Maruri, VP Global Creative Board & President / CEO Europe, Grey | (Sem jurado brasileiro) |
| • Titanium Lions | SEUAn Credle, Global Chief Creative Officer, FCB Global, Global | (Sem jurado brasileiro) |
