Media Lions Short List by Category	Page 1 of 6
Catalogue 	Title	Product	Advertiser	Advertising 	Country
No.
	Best use of Television
A01/16	REDS	SEDAL PROCOLOR	UNILEVER	J WALTER THOMPSON Buenos Aires	ARGENTINA
A01/17	MOTHER'S DAY ACTIVITY	ALA DETERGENT	UNILEVER DE ARGENTINA	J WALTER THOMPSON Buenos Aires	ARGENTINA
A01/19	SHARING MOMENTS WITH FRIENDS	DOVE BLOCK	MASTERFOODS AUSTRALIA & NEW ZEALAND	STARCOM  WORLDWIDE AUSTRALIA 	AUSTRALIA
	(SYDNEY) 
A01/28	THERE IS ALWAYS SPACE	SMART CAR	MERCEDES-BENZ	CONTRAPUNTO Madrid	SPAIN
A01/48	INTERVENTION	THEME PARKS	HOPI HARI	LEW LARA  Sao Paulo	BRAZIL
A01/49	NIKE FREESTYLE	NIKE SPORTS	NIKE	MINDSHARE UK London	UNITED KINGDOM
A01/54	ASSURED CLEANLINESS	BRIMAX WINDOW CLEANER	CLOROX	OMD Santiago	CHILE
A01/55	FORCE IS WITH CRISTAL BEER	CRISTAL BEER	CCU	OMD Santiago	CHILE
	Best use of Cinema
A02/2	MOUNTAIN	PLAYSTATION	SONY COMPUTER ENTERTAINMENT	MINDSHARE Frankfurt	GERMANY
A02/4	SIEMENS MOBILE EXPERIENCE	SIEMENS MOBILE BRAND	SIEMENS MOBILE	OMD TURKEY Istanbul	TURKEY
A02/8	IT COULD ONLY BE HEINEKEN	BEER	THAI ASIA PACIFIC BREWERIES CO.	STARCOM THAILAND Bangkok	THAILAND
A02/9	FEDEX INTERACTIVE	COURIER COMPANY	FEDEX	CINEVATION Johannesburg	SOUTH AFRICA
A02/11	OFF SCREEN	SUZUKI 4X4	DELTA MOTOR CORPORATION	NET#WORK BBDO Johannesburg	SOUTH AFRICA
	Best use of Magazines
A03/2	PLASMA INSERTS	PLASMA PANELS	PANASONIC NEW ZEALAND	CLEMENGER BBDO Wellington	NEW ZEALAND
A03/12	TEAR	VEHICLE AND ASSET FINANCE	STANDARD BANK	TBWA HUNT LASCARIS Johannesburg	SOUTH AFRICA
A03/16	TOUAREG 45°	VOLKSWAGEN	VOLKSWAGEN MEXICO	DDB MEXICO Mexico City	MEXICO
A03/19	ACTROS PERFUME AD	MERCEDES-BENZ ACTROS	DAIMLERCHRYSLER	SCHOLZ & FRIENDS Berlin	GERMANY
A03/20	SMART STOPPER	SMART SPECIAL VEHICLES	DAIMLERCHRYSLER	SCHOLZ & FRIENDS Berlin	GERMANY
A03/40	COARSE VS. POLISHED	NIGRIN CAR POLISH	INTER-UNION TECHNOHANDEL	LEAGAS DELANEY HAMBURG 	GERMANY
A03/42	SLIPPERY	4MATIC	MERCEDES-BENZ	SPRINGER & JACOBY MEDIA Hamburg	GERMANY
A03/45	HAM, SALMON, CHEESE	WÜSTHOF KNIVES	ED. WÜSTHOF DREIZACKWERK SOLINGEN	SPRINGER & JACOBY MEDIA Hamburg	GERMANY
A03/54	FORCE	ORGANISATION AGAINST WOMEN ABUSE	PEOPLE OPPOSING WOMEN ABUSE	LOWE BULL  Johannesburg	SOUTH AFRICA
A03/55	VEET DEPILATION WAX	VEET DEPILATION WAX	RECKITT BENCKISER	SYNAPSYS MARKETING & MEDIA Sao Paulo	BRAZIL
	Best use of Newspapers
A04/2	NLC CASE	ENGLISH LESSONS	NATURAL LEARNING CORPORATION	McCANN ERICKSON COSTA RICA San Jose	COSTA RICA

Media Lions Short List by Category	Page 2 of 6
Catalogue 	Title	Product	Advertiser	Advertising 	Country
No.
	Best use of Newspapers
A04/6	ALEX GOES CONTINENTAL	EUROSTAR	EUROSTAR	MANNING GOTTLIEB OMD London	UNITED KINGDOM
A04/9	UNDER CONSTRUCTION	NEWSPAPER	DRUCK U. VERLAGSHAUS FRANKFURT	KOLLE REBBE WERBEAGENTUR Hamburg	GERMANY
A04/14	SMART WATCH SMALL SPACE	MSN DIRECT	MICROSOFT	UNIVERSAL McCANN SAN FRANCISCO 	USA
A04/16	YOU CAN´T READ THIS? NO ONE CAN!	LITERACY ASSOCIATION	BUNDESVERBAND ALPHABETISIERUNG	MEDIACOM Dusseldorf	GERMANY
A04/18	HIV AWARENESS	AIDS TESTING, COUNSELLING AND CARE	PEOPLE’S HEALTH ORGANISATION	AMBIENCE PUBLICIS Mumbai	INDIA
A04/22	EAT	HSBC BANK	HSBC	ZENITHOPTIMEDIA INTERNATIONAL London	UNITED KINGDOM
A04/32	AUDIOMETRY	AUDIOMETRY	HANSATON	FCB KOBZA WERBEAGENTUR Vienna	AUSTRIA
A04/46	RETURN OF THE KING	MOVIE LAUNCH	AURUM	MEDIACOM IBERIA Madrid	SPAIN
	Best use of Outdoor
A05/1	VERTICAL FOOTBALL	ADIDAS FOOTBALL	ADIDAS	TBWA\JAPAN Tokyo	JAPAN
A05/14	SCHIZOPHRENIA EXPERIENCE	SCHIZOPHRENIA FOUNDATION	SCHIZOPHRENIA FOUNDATION OF SA	FCB JOHANNESBURG 	SOUTH AFRICA
A05/26	FLY EUROSTAR	EUROSTAR	EUROSTAR	MANNING GOTTLIEB OMD London	UNITED KINGDOM
A05/37	SMELLING BILLBOARD	ADVANCE DOG FOOD	AFFINITY PETCARE GERMANY	MICHAEL CONRAD & LEO BURNETT Frankfurt	GERMANY
A05/40	IN BETWEEN	LEIBNIZ COOKIE	BAHLSEN	KOLLE REBBE WERBEAGENTUR Hamburg	GERMANY
A05/41	2000 WORLD STARS IN ZURICH	LAUNCH OF RADIO NRJ IN SWITZERLAND	RADIO NRJ	EURO RSCG SWITZERLAND Zurich	SWITZERLAND
A05/49	TAG	COLLECTING OLD CLOTHES	RED CROSS CROATIA	McCANN ERICKSON CROATIA Zagreb	CROATIA
A05/64	ART OF WRAPPING	HP RE-BRANDING	HP TECHNOLOGY	ZENITHOPTIMEDIA INTERNATIONAL London	UNITED KINGDOM
A05/66	BARCLAYS BANK	BARCLAYS BANK	BARCLAYS BANK	STARCOM UK GROUP London	UNITED KINGDOM
A05/93	SPRING CAMPAIGN	METRO	ØRESTADSSELSKABET	GREY COPENHAGEN 	DENMARK
A05/100	CHANGE IS EASY	FURNITURE RETAILERS	IKEA	MEDIAEDGE:CIA Beijing	CHINA
A05/102	AMERICAN EXPRESS GOLD CARD	AMERICAN EXPRESS	AMERCIAN EXPRESS	MINDSHARE SWEDEN Stockholm	SWEDEN
A05/112	GOO ON SHIBUYA	INTERNET PORTAL SITE "GOO"	NTT-X	DENTSU Tokyo	JAPAN
A05/117	VIAGRA	PHARMCARE	PFIZER	FCB KOBZA WERBEAGENTUR Vienna	AUSTRIA
A05/122	STICKERS	CELLULAR SERVICE PROVIDER	AIRTEL	REDIFFUSION DYR Mumbai	INDIA
A05/139	JACARANDA	DULUX PAINT	DULUX	LOWE BULL  Johannesburg	SOUTH AFRICA
A05/143	ART IN THE CITY	CELLULAR NETWORK	CELL C	NET#WORK BBDO Johannesburg	SOUTH AFRICA
	Best use of Radio
A06/4	COINTREAU	LICQUEUR	COINTREAU	STARCOM UK GROUP London	UNITED KINGDOM

Media Lions Short List by Category	Page 3 of 6
Catalogue 	Title	Product	Advertiser	Advertising 	Country
No.
	Best use of Radio
A06/6	DREAMS	PAMPERS	PROCTER & GAMBLE	STARCOM MEXICO Mexico City	MEXICO
A06/7	KSK	CLOTHING BRAND	KOSIUKO	FIRE ADVERTAINMENT Acassuso	ARGENTINA
	Special Events / Stunts
A07/1	VERTICAL FOOTBALL	ADIDAS FOOTBALL	ADIDAS	TBWA\JAPAN Tokyo	JAPAN
A07/8	ZEBRA CROSSING	BLEND-A-MED WHITESTRIPS	PROCTER & GAMBLE POLAND	SAATCHI & SAATCHI POLAND Warsaw	POLAND
A07/16	SMALL DICK	WWW.NZGIRL.CO.NZ	NZGIRL ONLINE MAGAZINE	DDB NEW ZEALAND Auckland	NEW ZEALAND
A07/30	SAFE-DRIVING LESSONS	4T SAFE TRACK	TEHNIKES EKDOSIS	CREAM Athens	GREECE
A07/36	CHRISTMAS TREE BALLS	INTERNATIONAL SOCIETY FOR HUMAN RIGHTS	ISHR	MICHAEL CONRAD & LEO BURNETT Frankfurt	GERMANY
A07/40	SINGING TOWER PROJECT	RADIO STATION	J-WAVE	DENTSU Tokyo	JAPAN
A07/42	GOO ON SHIBUYA	INTERNET PORTAL SITE  "GOO"	NTT-X	DENTSU Tokyo	JAPAN
A07/53	KEY CAMPAIGN	STUDENT APARTMENTS	STUDENT APARTMENTS OF OSLO	SAATCHI & SAATCHI Oslo	NORWAY
A07/62	BOOK WEEK	BOOK SALE WEEK	CARREFOUR BOOKSTORE	SALLES CHEMISTRI Sao Paulo	BRAZIL
A07/68	CARDS	HUMAN RIGHTS ORGANISATION	AMNESTY INTERNATIONAL	CONTRAPUNTO Madrid	SPAIN
A07/71	MANGO	DENTAL FLOSS	JOHNSON & JOHNSON	PONTO BRAND PROMOTION Sao Paulo	BRAZIL
A07/73	LIFE SIZE 1:1 FLOOR PLAN	VILLAGGIO PANAMBY	GAFISA	PUBLICIS SALLES NORTON Sao Paulo	BRAZIL
A07/74	118 500 SAVE IT AND FORGET IT	DIRECTORY ENQUIRIES	O2	ARCHIBALD INGALL STRETTON London	UNITED KINGDOM
A07/82	SINGING IN THE RAIN	TYRES	GOODYEAR	McCANN ERICKSON BELGIUM Hoeilaart	BELGIUM
A07/100	TRAFFIC - THE MINISERIES	CABLE NETWORK	USA NETWORK	THE MEDIA KITCHEN New York	USA
A07/121	FEDEX INTERACTIVE	COURIER COMPANY	FEDEX	CINEVATION Johannesburg	SOUTH AFRICA
A07/129	BLOODY WATER	INTERNATIONAL FUND FOR ANIMAL WELFARE	IFAW	SPRINGER & JACOBY MEDIA Hamburg	GERMANY
A07/134	TORTURE	JOURNALISTIC FREEDOM ORGANISATION	REPORTERS WITHOUT BORDERS	DDB Brussels	BELGIUM
	Best use of Internet / New Media
A08/7	HIGH TOUCH MEETS HIGH TECH	MULTI BRANDS	JOHNSON & JOHNSON	UNIVERSAL McCANN New York	USA
A08/9	FUN ANYONE?	COMPUTER GAMES	SONY PLAYSTATION 2	MANNING GOTTLIEB OMD London	UNITED KINGDOM
A08/10	DEVIL MAKES WORK FOR IDLE THUMBS	HANDSETS - INTERACTIVE TV	VIRGIN MOBILE	MANNING GOTTLIEB OMD London	UNITED KINGDOM
A08/15	WHERE WEB AND TV COLLIDE	WINDOWS XP MEDIA CENTRE EDITION	MICROSOFT	UNIVERSAL McCANN SAN FRANCISCO 	USA
A08/21	BARCLAYS	BARCLAYS BANK	BARCLAYS	STARCOM UK GROUP London	UNITED KINGDOM
A08/22	CHANGE THE WAY PEOPLE SHOP	LEXUS CAR	LEXUS	TEAM ONE ADVERTISING El Segundo	USA

Media Lions Short List by Category	Page 4 of 6
Catalogue 	Title	Product	Advertiser	Advertising 	Country
No.
	Best use of Internet / New Media
A08/29	WHODUNIT	REEBOK	REEBOK	MEDIACOM New York	USA
A08/33	ADVENTURES OF SEINFELD AND 	CREDIT CARD	AMERICAN EXPRESS	OGILVY & MATHER New York	USA
	SUPERMAN
A08/34	FIFTEEN MINUTES OF FAME	VODAFONE LIVE!	VODAFONE	OMD London	UNITED KINGDOM
A08/36	VIDAL SASSOON BRANDING	VIDAL SASSOON	P&G	STARCOM WORLDWIDE JAPAN Tokyo	JAPAN
A08/39	QUELLE-TASTE	QUELLE KEY	QUELLE AKTIENGESELLSCHAFT	DORTEN Stuttgart	GERMANY
A08/43	AFTONBLADET.SE	SWEDEN’S LARGEST NEWS SITE	AFTONBLADET.SE	DDB STOCKHOLM 	SWEDEN
A08/45	SUBSERVIENT CHICKEN	FAST FOOD	BURGER KING	CRISPIN PORTER + BOGUSKY Miami	USA
	Best use of Mixed Media
A09/1	HOUSEWIVES' MOMENT OF FAME	BONUX WASHING DETERGENT	PROCTER & GAMBLE	STARCOM MEDIAVEST GROUP Beirut	LEBANON
A09/3	ABSOLUT THREETRACKS	ABSOLUT VODKA	V&S ABSOLUT SPIRITS	STROBE Stockholm	SWEDEN
A09/4	SCENIC DAYS OUT	RENAULT FLEET	RENAULT	CARAT UK London	UNITED KINGDOM
A09/8	EYE SIGNS	BIG BROTHER	CHANNEL 4	MICHAELIDES & BEDNASH London	UNITED KINGDOM
A09/13	118 118 LAUNCH	DIRECTORY ENQUIRIES	THE NUMBER	NAKED COMMUNICATIONS London	UNITED KINGDOM
A09/19	FLY EUROSTAR	EUROSTAR	EUROSTAR	MANNING GOTTLIEB OMD London	UNITED KINGDOM
A09/27	TED	TED AIRLINES	UNITED AIRLINES	FALLON MINNEAPOLIS 	USA
A09/28	LONDON IS CLOSER THAN YOU THINK	LONDON FLIGHTS	BRITISH AIRWAYS	ZENITHOPTIMEDIA INTERNATIONAL London	UNITED KINGDOM
A09/40	ANTI-TOBACCO	ANTI-TOBACCO	CANCER RESEARCH UK/DEPT OF HEALTH	MEDIACOM London	UNITED KINGDOM
A09/45	XMAS HOLIDAYS	COCA-COLA	COCA-COLA	STARCOM VENEZUELA Caracas	VENEZUELA
A09/47	EXTRAORDINARILY POWERFUL SPEAKER 	HOME ENTERTAINMENT	PAUSE LJUD & BILD	AKESTAM.HOLST Stockholm	SWEDEN
	SYSTEM
A09/52	AUDI 8	A8	AUDI OF AMERICA	McKINNEY + SILVER Raleigh	USA
A09/54	KEEP YOUR DISTANCE	ARRIVE ALIVE	DEPARTMENT OF TRANSPORT	THE DUKES OF URBINO.COM 	WORLDWIDE
A09/59	AIWA BRAND RELAUNCH	AIWA BRAND	AIWA	OMD INTERNATIONAL London	UNITED KINGDOM
A09/63	WHO ARE YOU?	VIDEOGAME HARDWARE/SOFTWARE	NINTENDO OF AMERICA	STARCOM MEDIAVEST GROUP Chicago	USA
A09/81	CREATING THE SENSE OF CONNECTING 	MOBILE PHONES	NOKIA	MEDIACOM EUROPE Copenhagan	DENMARK
	PEOPLE
A09/84	ORANGE LEARN	ALL NON-VOICE	ORANGE	MPG (MEDIA PLANNING GROUP) London	UNITED KINGDOM
A09/86	BE SMART	CAMPAIGN AGAISNT TOBACCO	MINISTRY OF HEALTH	MASTER COMUNICACAO Curitiba	BRAZIL
A09/91	BUSINESS TRAVELER- 2003	AIRLINE	AEROMEXICO	CRISPIN PORTER + BOGUSKY Miami	USA

Media Lions Short List by Category	Page 5 of 6
Catalogue 	Title	Product	Advertiser	Advertising 	Country
No.
	Best use of Mixed Media
A09/92	ROBOTS	MINI COOPER	MINI	CRISPIN PORTER + BOGUSKY Miami	USA
A09/93	MYSTERY OF DALARO	VOLVO S40	VOLVO CAR CORPORATION	FUEL EUROPE Amsterdam	THE 
	NETHERLANDS
A09/94	YOUTHFULNESS IN A BOTTLE	BOTTLED SPRING WATER	EVIAN	BETC EURO RSCG Paris	FRANCE
A09/99	BETA-7	ESPN NFL FOOTBALL	SEGA	WIEDEN+KENNEDY New York	USA
A09/100	GLOBAL OFFICE	MOBILE TELEPHONY	VODAFONE	CARAT INTERNATIONAL London	UNITED KINGDOM
A09/101	MADE TO MOVE MEDIA	NIKE APPAREL	AMERICA NIKE	MEDIA PLANNING GROUP Barcelona	SPAIN
	Best use of Sponsorship
A10/8	DEGREE ROAD TO THE IRONMAN	DEGREE ANTI-PERSPIRANT	UNILEVER	DDB CHICAGO 	USA
A10/19	CHART SHOW	McDONALD'S	McDONALD'S	OMD GERMANY Hamburg	GERMANY
A10/20	GET YOUR EYES TESTED REF!	OPTICAL RETAILERS	SPECSAVERS	MEDIAEDGE:CIA London	UNITED KINGDOM
	Kids
B01/1	A DOLL DELIGHTS THE KINDERGARTEN	BABY BORN DOLL	ZAPF CREATION	MEDIACOM Dusseldorf	GERMANY
B01/8	ACTION MAN - THE FINAL FIGHT	ACTION MAN	HASBRO	OMD London	UNITED KINGDOM
B01/11	FISH BAG - NEMO	FINDING NEMO	WALT DISNEY COMPANY BRAZIL	GIOVANNI FCB Sao Paulo	BRAZIL
	Youth
B02/7	ISHAGGEDHERE.COM	CONDOMS	MATES CONDOMS	PHD/ROCKET London	UNITED KINGDOM
B02/9	WHSMITH	REVISION GUIDES	WHSMITH	STARCOM UK GROUP London	UNITED KINGDOM
B02/11	LOLLIPOPS TO TEENAGERS	ROCCO LOLLIPOPS	FRITO LAY	OMD TURKEY Istanbul	TURKEY
B02/23	DARE WITH CRUSH	CRUSH	ECUSA	OMD Santiago	CHILE
	Young Adults (18-34)
B03/1	VERTICAL FOOTBALL	FOOTBALL CAMPAIGN	ADIDAS	TBWA\JAPAN Tokyo	JAPAN
B03/4	SMALL DICK	WWW.NZGIRL.CO.NZ	NZGIRL ONLINE MAGAZINE	DDB NEW ZEALAND Auckland	NEW ZEALAND
B03/25	APPLE IPOD	IPOD	APPLE	OMD INTERNATIONAL London	UNITED KINGDOM
B03/27	GET UP STAND UP!	RED STRIPE JAMAICAN LAGER	DIAGEO	MEDIACOM New York	USA
B03/29	TRAFFIC - THE MINISERIES	CABLE NETWORK	USA NETWORK	THE MEDIA KITCHEN New York	USA
B03/33	FORCE IS WITH CRISTAL BEER	CRISTAL BEER	CCU	OMD Santiago	CHILE

Media Lions Short List by Category	Page 6 of 6
Catalogue 	Title	Product	Advertiser	Advertising 	Country
No.
	All Adults
B04/3	MQ LIVES	MUSEUMS IMAGE CAMPAIGN	MUSEUMS QUARTIER	BUERO X Vienna	AUSTRIA
B04/4	PROCTYL CASE	PROCTYL TOILET PROTECTORS	ALTANA PHARMA	GIOVANNI FCB Sao Paulo	BRAZIL
B04/5	READY...SET...GO	RUN TO 10K	NIKE CANADA	COSSETTE MEDIA Toronto	CANADA
B04/13	CREATING THE SENSE OF CONNECTING 	MOBILE PHONES	NOKIA	MEDIACOM EUROPE Copenhagan	DENMARK
	PEOPLE
B04/19	CHILE DELIVERS	AGF ALLIANZ CHILE, CAR INSURANCE	AGF ALLIANZ CHILE	OMD Santiago	CHILE
	Men
B05/7	PURSUIT OF THE PERFECT SWING	LEXUS CARS	LEXUS	TEAM ONE ADVERTISING El Segundo	USA
B05/9	REGAINING ICON STATUS WITH POWER 	MILLER LITE	MILLER BREWING COMPANY	STARCOM MEDIAVEST GROUP Chicago	USA
	PRINT PARTNER
B05/11	FULLER'S LONDON PRIDE	FULLER'S BEER	FULLER'S	MEDIAEDGE:CIA London	UNITED KINGDOM
	Women
B06/14	DREAMS	PAMPERS NAPPIES	PROCTER & GAMBLE	STARCOM MEXICO Mexico City	MEXICO
B06/16	SONG AIRLINES	AIRLINE	SONG	THE MEDIA KITCHEN New York	USA
B06/24	COQUEIRO NETWORK IS ON THE AIR	COQUEIRO TINNED FISH	QUAKER	ALMAPBBDO Sao Paulo	BRAZIL
	High net worth individuals
B07/1	CNN MOBILE	NOKIA MOBILE PHONES	NOKIA ASIA PACIFIC	TURNER BROADCASTING SALES 	SINGAPORE
	SOUTHEAST ASIA Singapore
B07/5	EAT	HSBC BANK	HSBC	ZENITHOPTIMEDIA INTERNATIONAL London	UNITED KINGDOM
B07/6	LEXUS REACHES THE SUPERAFFLUENT	LEXUS LS LAUNCH	LEXUS	TEAM ONE ADVERTISING El Segundo	USA
	Business to business
B08/1	KOMOSOLSKAÏA PRAVDA	ADVERTISING AGENCY	ROUGE PARIS	ROUGE Paris	FRANCE
B08/6	PLAYERS	BUSINESS SOFTWARE	ORACLE	MEDIACOM London	UNITED KINGDOM
B08/8	MAKE AN IMPRESSION	INDUSTRIAL PRINTING	HEIDELBERG	STARLINK WORLDWIDE Chicago	USA