Lions Direct Shortlist by Category	Page 1 of 6
Catalogue No.	Title	Product	Advertiser	Advertising Agency	Country
	Fast Moving Consumer Goods
A01/7	FANTA MESSAGE IN A BOTTLE	COCA-COLA BRANDS	COCA-COLA GERMANY	12SNAP GERMANY Munich	GERMANY
A01/19	MISSING BOTTLE	ALCOHOLIC BEVERAGE	GUINNESS ANCHOR MARKETING	OGILVYONE WORLDWIDE Kuala Lumpur	MALAYSIA
A01/27	ONE OUT OF SIX	FRESH PEELED FRUIT	ACTEL	DEC PROXIMITY Barcelona	SPAIN
A01/33	SNOW DOME	ANTI - DANDRUFF SHAMPOO	EN VOGUE HAIRDRESSER	EURO RSCG SWITZERLAND Zurich	SWITZERLAND
A01/40	LEGENDS	VODKA	ABSOLUT VODKA BRASIL	TEQUILA\BRASIL Sao Paulo	BRAZIL
	Cars
A02/7	TYRE	DUNLOP DIREZZA DZ 101	DUNLOP	CLEMENGER BBDO DIRECT Wellington	NEW ZEALAND
A02/21	NEEDLE IN A HAYSTACK	CAR LUBRICANTS	CEPSA	FCB INTEGRATED Madrid	SPAIN
A02/43	SOUL MATES	AUDI A3	VOLKSWAGEN AUDI ESPAÑA	CP COMUNICACION PROXIMITY - 	SPAIN
	PROXIMITY WORLDWIDE Madrid
A02/76	VW SPELLS SAFETY	VW TOURAN MPV	VOLKSWAGEN	PROXIMITY LONDON  	UNITED KINGDOM
A02/77	VW LOOKING UP	BEETLE CABRIOLET	VOLKSWAGEN	PROXIMITY LONDON  	UNITED KINGDOM
A02/78	VECTRA ESTATE LAUNCH	VECTRA ESTATE	VAUXHALL MOTORS	TBWA\GGT London	UNITED KINGDOM
A02/80	MERIVA LAUNCH CAMPAIGN	VAUXHALL MERVIA	VAUXHALL MOTORS	TBWA\GGT London	UNITED KINGDOM
A02/83	STICKY	TYRES & BATTERIES	SOON TYRE & BATTERY	DY&R WUNDERMAN Singapore	SINGAPORE
A02/85	SKI LIFT	RANGE ROVER	JAGUAR LAND ROVER SWITZERLAND	LOWE DIRECT Zurich	SWITZERLAND
	Fashion and Luxury Products
A03/4	MY FIRST GOAL	SPORTSWEAR	GOOOL SPORTSWEAR	NORDPOL HAMBURG AGENTUR FUR 	GERMANY
	KOMMUNIKATION 
	Information Technology
A04/3	THE BETTER YOU KNOW YOUR 	MYSAP CRM & AUTOMOTIVE	SAP DEUTSCHLAND	OGILVYONE WORLDWIDE Frankfurt	GERMANY
	CUSTOMER
A04/6	AMBER BECOMES A CUFF LINK	ON - DEMAND SOLUTIONS OF IBM BCS	IBM BUSINESS CONSULTING SERVICES AUSTRIA	OGILVYONE WORLDWIDE Frankfurt	GERMANY
A04/35	HYPE	IPG PRINTERS	HEWLETT PACKARD	PUBLICIS DIALOG GROUP London	UNITED KINGDOM
A04/56	LOCKED BOX	PERSONAL COMPUTING DIVISION	IBM	OGILVY & MATHER ADVERTISING Bangalore	INDIA
	Other Consumer Products
A05/9	ADIDAS F50 - FINAL ROUND	 SOCCER BOOT	ADIDAS	TEQUILA\ Paris	FRANCE
A05/15	ALIAS	VIDEOGAMES	ACCLAIM	REMO D6 Madrid	SPAIN

Lions Direct Shortlist by Category	Page 2 of 6
Catalogue No.	Title	Product	Advertiser	Advertising Agency	Country
	Financial Products and Services
A06/20	DON'T TELL ANYBODY	SELECTED INVESTMENT FUNDS	DEUTSCHE BANK	CP COMUNICACION PROXIMITY - 	SPAIN
	PROXIMITY WORLDWIDE Madrid
A06/29	RABOBANK INTERNET	INTERNET BANKING FOR THE 50 - 60 AGE GROUP	RABOBANK	RAPP COLLINS AMSTERDAM Amstelveen	THE NETHERLANDS
A06/39	WET INK	MEMBERSHIP REWARDS	AMERICAN EXPRESS	OGILVYONE WORLDWIDE London	UNITED KINGDOM
A06/55	ADVENTURES OF SEINFELD AND 	CREDIT CARD	AMERICAN EXPRESS	OGILVY & MATHER New York	USA
	SUPERMAN
A06/59	PLASTIC SURGERY	CREDIT CARD	VIRGIN MONEY AUSTRALIA	iLEO Sydney	AUSTRALIA
	Commercial Public Services
A07/25	KEY CAMPAIGN	VACANT STUDENT APARTMENTS	STUDENT APARTMENTS OF OSLO	SAATCHI & SAATCHI Oslo	NORWAY
A07/33	REJECTED	BUSINESS COLLEGE	MANTISSA INSTITUTE	DRAFTWORLDWIDE Kuala Lumpur	MALAYSIA
A07/44	PERSONAL	CHANGE OF ADDRESS	POSTEN/NORWEGIAN ROYAL MAIL	DINAMO REKLAMEBYRA Oslo	NORWAY
A07/46	WARREN	FIVE - CENT TEXTS	VIRGIN MOBILE	HOST Sydney	AUSTRALIA
	Other Consumer Services
A08/24	GREEN BLOOD	SPONSOR ACQUISITION	RAPID VIENNA	PROXIMITY WORLDWIDE_PALLA 	AUSTRIA
	KOBLINGER Vienna
A08/26	MUSICAL BOTTLE	BAR/RESTAURANT	BREWERKZ	SAATCHI & SAATCHI SINGAPORE 	SINGAPORE
A08/27	FLASHES	AWARD OF JOURNALISM	COMUNIQUE-SE	SALEM Sao Paulo	BRAZIL
A08/29	STATUS MATCH	UKEEBP AIRLINE ALLIANCE	STAR ALLIANCE	HARRISON TROUGHTON WUNDERMAN 	UNITED KINGDOM
	London
A08/42	STAMP	CUSTOMISED TATTOOS	KEVINS KUSTOM TATOOS	THE JUPITER DRAWING ROOM (SOUTH 	SOUTH AFRICA
	AFRICA) Johannesburg
A08/50	MASKED BALL	OPERA	FOLKOPERAN	LOWE BRINDFORS Stockholm	SWEDEN
	Publications & Media
A09/5	EMPTY	SUBSCRIBER ACQUISITION	WIRTSCHAFTSBLATT VERLAG	PROXIMITY WORLDWIDE_PALLA 	AUSTRIA
	KOBLINGER Vienna
A09/7	CLEARER SHARPER	NEWSPAPER	DRUCK- U. VERLAGSHAUS FRANKFURT AM MAIN	KOLLE REBBE WERBEAGENTUR Hamburg	GERMANY
A09/9	LOST & FOUND	ENTERTAINMENT GUIDE	VIA GLOBAL	SALEM Sao Paulo	BRAZIL
	Business to  Business Products
A10/18	WALLPAPER	COLOUR PHOTO COPIER	XEROX	HARRISON TROUGHTON WUNDERMAN 	UNITED KINGDOM
	London
A10/20	TIME MACHINE	PC TECHNOLOGY	IBM	WUNDERMAN New York	USA

Lions Direct Shortlist by Category	Page 3 of 6
Catalogue No.	Title	Product	Advertiser	Advertising Agency	Country
	Business to Business Services
A11/9	BROTHER DREAM MACHINE	SEWING MACHINES	BROTHER UK	TEQUILA\MANCHESTER 	UNITED KINGDOM
A11/12	YOU NEED THE KEY	WESTLAW - ONLINE LEGAL INFORMATION 	THOMSON ARANZADI	ROS & ASOCIADOS Las Arenas	SPAIN
	SERVICE
A11/18	UNISEX ONE-SIZE-FITS-ALL	PRODUCTION COMPANY	TRENDCOMMERCE HOLDING	FISCH.MEIER.DIREKT Adliswil	SWITZERLAND
A11/23	IT'S OK, YOU CAN COME OUT NOW	ACTIVE PROTECTOR BOND	AXA	RAPIER London	UNITED KINGDOM
A11/29	BOTTLE	EXPRESS PACKAGE SERVICE	FLASH DELIVERY SERVICES	PUBLICIS ZURICH 	SWITZERLAND
A11/43	GERBILS	MEDIA SERVICES	INTEROUTE	BITE London	UNITED KINGDOM
A11/49	SECRET OF MR. PEOPLE	GEOSEGMENTATION TOOL	D BUSINESS INTELLIGENCE	SHOOT! Madrid	SPAIN
A11/50	DO YOU NEED A MILKING MACHINE?	DATA SELECTION TOOL	D BUSINESS INTELLIGENCE	SHOOT! Madrid	SPAIN
A11/52	SANTA CLAUS'S TELEPHONE NUMBER	TELEMARKETING PLATFORMS	CATSA	CP COMUNICACION PROXIMITY - 	SPAIN
	PROXIMITY WORLDWIDE Madrid
A11/63	YOU WILL READ THAT TWICE	LECTURING SERVICES	KOHRS	PROXIMITY WORLDWIDE_PALLA 	AUSTRIA
	KOBLINGER Vienna
A11/72	LOOKING FOR CREATIVES	ADVERTISING AGENCY	HEIMAT ADVERTISING	HEIMAT WERBEAGENTUR Berlin	GERMANY
A11/73	A GOOD IDEA	ADVERTISING AGENCY	HEIMAT ADVERTISING	HEIMAT WERBEAGENTUR Berlin	GERMANY
A11/81	GIANT	CONVENTION	GLOBAL BRAND FORUM	OGILVYONE  WORLDWIDE SINGAPORE 	SINGAPORE
A11/89	UNILEVER SCULPTURES	DIRECT MARKETING AGENCY	MAISMERCADO	MAISMERCADO Lisbon	PORTUGAL
A11/92	CHANGE OF AGENCY ADDRESS	ADVERTISING AGENCY	PZL	PZL Warsaw	POLAND
A11/115	FLY	DIRECT MARKETING SERVICES	REMO D6	REMO D6 Madrid	SPAIN
A11/116	POWER STRIP	DIRECT MARKETING SERVICES	REMO D6	REMO D6 Madrid	SPAIN
	Retail Services
A12/13	PERFECT PARTNER	HOME FURNISHINGS	HABITAT	EHSBRANN London	UNITED KINGDOM
	Non Profit Organisations
A13/2	USED	FUNDRAISING	JAZZ MUSICIANS EMERGENCY FUND	DIGITAS Boston	USA
A13/10	SANBS MUG	BLOOD DONATIONS	SOUTH AFRICAN NATIONAL BLOOD SERVICE	SAATCHI & SAATCHI  Johannesburg	SOUTH AFRICA
A13/13	IRAQ´S CULTURAL TREASURES	FUNDRAISING	DEUTSCHE UNESCO-KOMMISSION	HEYE & PARTNER Hamburg	GERMANY
A13/17	CHRISTMAS TREE BALLS	HUMAN RIGHTS	ISHR - INTERNATIONAL SOCIETY FOR HUMAN 	MICHAEL CONRAD & LEO BURNETT 	GERMANY
	RIGHTS	Frankfurt
A13/36	FATTY CIGARETTES	HEART DISEASE AWARENESS	BRITISH HEART FOUNDATION	EURO RSCG WORLDWIDE London	UNITED KINGDOM
A13/40	NO CHRISTMAS CARD	NABS CHARITY	NABS	HARRISON TROUGHTON WUNDERMAN 	UNITED KINGDOM
	London
A13/42	ASKING FOR A JOB	SOCIAL FOUNDATION	FUNDACIÓ ÈXIT	DEC PROXIMITY Barcelona	SPAIN

Lions Direct Shortlist by Category	Page 4 of 6
Catalogue No.	Title	Product	Advertiser	Advertising Agency	Country
	Non Profit Organisations
A13/57	SOMEONE TO TURN TO	CHILDREN'S CHARITY	NSPCC	SAATCHI & SAATCHI London	UNITED KINGDOM
A13/61	SCENT STRIP	HOMELESS CHARITY	ST MUNGO'S	SAATCHI & SAATCHI London	UNITED KINGDOM
A13/70	NORTH-SOUTH	NON GOVERNMENTAL ORGANISATION	MANO AMIGA	CLOUSEAU DRAFTWORLDWIDE Barcelona	SPAIN
	Flat Mailing
B01/14	FAMOUS LAST WORDS	HOME LOANS	ANZ BANK	M&C SAATCHI Melbourne	AUSTRALIA
B01/30	EVERYTHING I DO, I DO IT FOR YOU!	ADVERTISING AGENCY	GELISIM CREATIVE	GELISIM CREATIVE Istanbul	TURKEY
B01/34	BMW S7 TEST DRIVE	BMW SERIES 7	BMW	TEQUILA\ Paris	FRANCE
B01/53	SAVE TREES	CREDIT CARDS	AMERICAN EXPRESS	OGILVYONE WORLDWIDE London	UNITED KINGDOM
B01/79	VECTRA ESTATE LAUNCH	VECTRA ESTATE	VAUXHALL MOTORS	TBWA\GGT London	UNITED KINGDOM
B01/91	FLY	DIRECT MARKETING SERVICES	REMO D6	REMO D6 Madrid	SPAIN
B01/98	FUTURE	TOYOTA PRIUS	TOYOTA	SAATCHI & SAATCHI London	UNITED KINGDOM
B01/99	GRAD PACK	ADVERTISING AGENCY	SAATCHI & SAATCHI	SAATCHI & SAATCHI London	UNITED KINGDOM
	Dimensional Mailing
B02/4	WRONG PRODUCT, WRONG TIME, 	MYSAP SERVICE PROVIDERS	SAP DEUTSCHLAND	OGILVYONE WORLDWIDE Frankfurt	GERMANY
	WRONG AMOUNT
B02/5	AMBER BECOMES A CUFF LINK	ON -  DEMAND BUSINESS SOLUTIONS 	IBM BUSINESS CONSULTING SERVICES AUSTRIA	OGILVYONE WORLDWIDE Frankfurt	GERMANY
B02/6	TYRE	DIREZZA TYRE	DUNLOP 	CLEMENGER BBDO DIRECT Wellington	NEW ZEALAND
B02/20	NASI LUNCH	BANK CONSULTATIONS	ABN AMRO	INC-21 Amstelveen	THE NETHERLANDS
B02/43	CHRISTMAS TREE BALLS	HUMAN RIGHTS	ISHR - INTERNATIONAL SOCIETY FOR HUMAN 	MICHAEL CONRAD & LEO BURNETT 	GERMANY
	RIGHTS	Frankfurt
B02/45	YETI KIT	VW TOUAREG	VOLKSWAGEN	DDB NEW ZEALAND Auckland	NEW ZEALAND
B02/63	FRAUD	ANTI-FRAUD SOLUTIONS	SAS INSTITUTE AUSTRALIA	WUNDERMAN Sydney	AUSTRALIA
B02/66	STOPWATCH	COURIER SERVICE	TNT SINGAPORE	FOOTE CONE & BELDING SINGAPORE 	SINGAPORE
B02/71	CROSSWORD	IBM COLLABORATION SOFTWARE	IBM	HARRISON TROUGHTON WUNDERMAN 	UNITED KINGDOM
	London
B02/73	INVISIBLE IT MAN	IBM TIVOLI SOFTWARE PORTFOLIO	IBM	HARRISON TROUGHTON WUNDERMAN 	UNITED KINGDOM
	London
B02/74	IFA CIGAR PACK	M&G BONDS FUND	M&G	HARRISON TROUGHTON WUNDERMAN 	UNITED KINGDOM
	London
B02/78	YES I'M ASKING FOR A JOB	SOCIAL FOUNDATION	FUNDACIÓ ÈXIT	DEC PROXIMITY Barcelona	SPAIN
B02/84	RUSSIAN DOLLS	AMNESTY INTERNATIONAL	AMNESTY INTERNATIONAL	CONTRAPUNTO Madrid	SPAIN
B02/89	VW SPELL SAFETY	VW TOURAN MPV	VOLKSWAGEN	PROXIMITY LONDON  	UNITED KINGDOM

Lions Direct Shortlist by Category	Page 5 of 6
Catalogue No.	Title	Product	Advertiser	Advertising Agency	Country
	Dimensional Mailing
B02/100	SEA PROXIMITY	RELATIONSHIP MARKETING	PROXIMITY PORTUGAL	PROXIMITY WORLDWIDE - PROXIMITY 	PORTUGAL
	PORTUGAL Lisbon
B02/120	HERO BREATH	FOOTWEAR	ONITSUKA TIGER - ASICS	STRAWBERRYFROG Amsterdam	THE NETHERLANDS
	Direct Response Print, including inserts
B03/6	WRESTLER	THIRD WORLD CHARITY	CHRISTIAN AID	EURO RSCG WORLDWIDE London	UNITED KINGDOM
B03/22	RIPPED UNDERGROUND	CHILDREN'S CHARITY	NSPCC	SAATCHI & SAATCHI London	UNITED KINGDOM
B03/23	18	CHILDREN'S CHARITY	NSPCC	SAATCHI & SAATCHI London	UNITED KINGDOM
B03/26	SCENT STRIP	HOMELESS CHARITY	ST MUNGO'S	SAATCHI & SAATCHI London	UNITED KINGDOM
	Direct Response TV
B04/15	NO CLAIM DISCOUNT	VEHICLE INSURANCE	NRMA	M&C SAATCHI Sydney	AUSTRALIA
B04/26	DINER TV	ENERGY PROVIDER	DIRECT ENERGY	RAPP COLLINS WORLDWIDE/DALLAS Irving	USA
B04/27	BASEBALL TV	ENERGY PROVIDER	DIRECT ENERGY	RAPP COLLINS WORLDWIDE/DALLAS Irving	USA
	Alternative Media
B06/1	USED	FUNDRAISING	JAZZ MUSICIANS EMERGENCY FUND	DIGITAS Boston	USA
B06/7	FLY	EMPLOYMENT AGENCY	FBI RECRUITMENT	SAATCHI & SAATCHI Sydney	AUSTRALIA
B06/10	SMALL DICK	MAGAZINE	NZ GIRL	DDB NEW ZEALAND Auckland	NEW ZEALAND
B06/17	BIKE SADDLE	OUTDOOR EQUIPMENT	PLAYGROUND OUTDOOR EQUIPMENT STORE	AKESTAM.HOLST Stockholm	SWEDEN
B06/27	NOW WASH YOUR HANDS	CHARITY FOR PHOBICS	NATIONAL PHOBICS SOCIETY	HARRISON TROUGHTON WUNDERMAN 	UNITED KINGDOM
	London
B06/63	FUEL TAP	UROLOGIST	DR. TREU	FCB KOBZA WERBEAGENTUR Vienna	AUSTRIA
B06/72	RIPPED	CHILDREN'S CHARITY	NSPCC	SAATCHI & SAATCHI London	UNITED KINGDOM
	Field Marketing
B07/9	KIDNAPPED STREET CHILDREN	UNICEF FOUNDATION	UNICEF	Y&R COPENHAGEN 	DENMARK
B07/16	TARANTINO POLANSKI LYNCH	LEND CARDS	FILMGALERIE 451	SCHOLZ & FRIENDS Berlin	GERMANY
	Integrated Solutions
B08/11	SOUL MATES	AUDI A3	VOLKSWAGEN AUDI SPAIN	CP COMUNICACION PROXIMITY - 	SPAIN
	PROXIMITY WORLDWIDE Madrid
B08/15	HYPE	IPG/PRINTERS	HEWLETT PACKARD	PUBLICIS DIALOG GROUP London	UNITED KINGDOM
B08/26	FATTY CIGARETTES	CHARITY	BRITISH HEART FOUNDATION	EURO RSCG WORLDWIDE London	UNITED KINGDOM
B08/28	EGG - WHAT'S IN IT FOR ME?	CREDIT CARD	EGG	LOWE PLUS London	UNITED KINGDOM

Lions Direct Shortlist by Category	Page 6 of 6
Catalogue No.	Title	Product	Advertiser	Advertising Agency	Country
	Integrated Solutions
B08/47	PLASTIC SURGERY	CREDIT CARDS	VIRGIN MONEY AUSTRALIA	iLEO Sydney	AUSTRALIA
B08/54	SOMEONE TO TURN TO	CHILDREN'S CHARITY	NSPCC	SAATCHI & SAATCHI London	UNITED KINGDOM
B08/56	SAVE A LIFE TOUR 2003	BLOOD COLLECTIONS	AMERICAN RED CROSS	OGILVYONE WORLDWIDE New York	USA
	Product Launches
C01/6	HOPE	HUMIRA RHEUMATOID ARTHRITIS REMEDY	ABBOTT NORGE	DDB RELASJON Oslo	NORWAY
C01/7	WORLD BECOMES RX-8	MAZDA RX-8	MAZDA MOTORS (DEUTSCHLAND)	HAEHN WUNDERMAN Cologne	GERMANY
C01/21	INCOGNITO	PT CRUISER CABRIOLET	DAIMLERCHRYSLER	PROXIMITY BBDO Issy les Moulineaux	FRANCE
C01/23	PLASTIC SURGERY	CREDIT CARDS	VIRGIN MONEY AUSTRALIA	iLEO Sydney	AUSTRALIA
C01/27	SOMEONE TO TURN TO	CHILD HELPLINE	NSPCC	SAATCHI & SAATCHI London	UNITED KINGDOM
C01/29	OBSESSION	ELISE SPORTS CAR	LOTUS CARS	20:20 LONDON 	UNITED KINGDOM
C01/30	PLEASE BRING ME CRUNCHY BITES	PET FOOD	MASTERFOODS	PROXIMITY WORLDWIDE - PROXIMITY 	PORTUGAL
	PORTUGAL Lisbon
	Traffic Building
C02/7	FANTA MESSAGE IN A BOTTLE	COCA-COLA BRANDS	COCA-COLA GERMANY	12SNAP GERMANY Munich	GERMANY
C02/20	NAKED TRUTH	BEINGGIRL.COM	PROCTER & GAMBLE	LEO BURNETT Chicago	USA
C02/23	DENTED METAL	MOTORSHOW STAND	PRUDENTIAL	TBWA\GGT London	UNITED KINGDOM
	Loyalty/Continuity Schemes
C03/13	GUINNESS LOYALTY	GUINNESS	DIAGEO	TULLO MARSHALL WARREN London	UNITED KINGDOM
C03/17	PERSIL MESSING ABOUT	PERSIL WASHING POWDER	PERSIL/UNILEVER	PROXIMITY LONDON  	UNITED KINGDOM